Italian list-broker for direct marketing : postal addresses, mailing lists, email, telemarketing

ITALIAN Privacy policy and direct marketing

An example privacy policy for a standard company performing distance selling in Italy.

Usually on the coupon is written a short sentence. In other part of the catalogue or in the web is written the complete privacy policy.

What to write in the form / coupon ( red colour).
Complete privacy policy on a voucher (printed or online).

The first section of the following is always required, while the second section is only necessary if you plan to do list-rental with third-party companies, and the third section is for those who wish to direct e-mails/ telemarketing actions on behalf of third-party companies. A * reference) lets you write just what is strictly necessary on the order form and to put the rest elsewhere (on a web page or catalogue).


First part:
'By submitting this order form (or communicating your purchases/choices by fax/phone) you provide us with the mailing details necessary to send you the products purchased and for ............... and other Group companies to send you any attractive offers by mail, telephone, and internet, processing your electronic data with the legal guarantees outlined in the privacy policy quoted here *) and also available on website www ...............
() I agree - () I do not agree
To access, edit, or delete such information, write to: ... ... (if possible giving the mailing address of the owner of the addresses) ...............


Second part:
'In addition, with your permission, ... ... ... ... ... ... ... ... ... will occasionally make your mailing address available to carefully selected organisations with a high reputation, for you to receive information via mail advertising products or services that we believe may be of interest'. If you do not want to receive attractive distance offers from other companies please indicate here: () I agree - () I don not agree '.


Third part:
'Your e-mail/phone number can be used, without being communicated to any other companies, for the same purposes as above point 2). Would you like to receive other attractive offers from other companies via e-mail?
() yes () no'.

Above sentences necessaries to write an informative.
Here an example of informative (mail order house) transalted in italian ( point 1-2) :
Informativa sul trattamento dei dati personali (art 13 D.Lgs.30 giugno 2003 n° 196)
XXXX effettua il trattamento dei dati personali con modalità e finalità connesse all'esecuzione dei rapporti contrattuali instaurati. I dati potranno essere comunicati asocietà di XXX ai soggetti coinvolti nelle attività di spedizione dei prodotti richiesti e previo consenso dell'interessato ad altre società di vendita diretta- Titolare del trattamento è XXXX al quale l'interessato potrà rivolgersi per l'esercizio dei diritti di cui all'art 7 del D lgs.196/03. In particolare qualora l'interessato non desiderasse più ricevere il catalogo XXX o qualsiasi altra offerta del gruppo XXXX può chiedere in qualsiasi momento la cancellazione dei propri dati, chiamando il n° XXX o inviando una email a XXX@yyy. Maggiori informazioni *) al sito www.XXX.it
acconsento al trattamento dei miei dati personali per l'invio del catalogo XX e altre vantaggiose offerte del gruppo (si) (no).
autorizzo XXX al trattamento dei miei dati personali al fine di farmi pervenire vantaggiose offerte commerciali da parte di altre aziende di vostra fiducia (si) (no).



Below : if you want to understand the reasons, and the complete informative.



In the second/third part of the privacy policy we go further into the rules for collecting data in order to rent/swap addresses.

People must be informed of:

• The purpose of third-party use of their data.
• The opportunity to object

Thus in order to market a list these three concepts must be communicated in addition to basic information:

1- We will send you attractive distance offers from other companies'. The purpose.
2- If you do not want to receive attractive distance offers from other companies please say so'. The opportunity to object.
3- Would you like to receive other attractive offers from other companies via e-mail?
() yes () no. Consent given via e-mail/text message/telephone.

In the case of silence/non-response by the consumer : the mailing address can be used (reference: the 'milleproroghe' law, that is, the annual decree extending the life of various government measures), while the e-mail address and telephone number cannot be used.



*) quoted privacy policy

We inform you:

• Personal data will be used for commercial purposes, direct marketing, promotion, management, and statistics, via computer processing with predetermined criteria.
• Some data are required for the purposes of the order and refusal to provide them makes it impossible to receive the goods ordered: other data (e.g. telephone number) are optional and enable the company to improve customer service. There are no consequences of refusal to provide it.
• Your data may be shared with internal company staff or third-party companies (such as mailing companies) specifically charged with fulfilling the order.
• The mailing address, upon your agreement or tacit consent, will be released to distance sales and communication companies sharing the same purpose, that is, to sell items in the following sectors:office, household goods, clothing, furniture, books, magazine subscriptions, humanitarian fundraising, flowers, consumer electronics, hardware/software, beauty, financial services and telecommunications.
• The e-mail address and telephone number require your direct consent.

Your rights:

• Confirmation of the existence of personal data concerning you and the processing procedures.
• To know the identity of the owner and the manager.
• Deletion, transformation, updating and correction, or if you are interested, the integration of the data.
• To learn via free access to the register under Article 37 of Legislative Decree 196/2003, of the existence of data processing that may concern you.
• Freedom to object to the processing of personal data for the purposes of sending advertising material and direct sales.

The customer can exercise the rights listed above at any time and with ease, via a simple request to the data processing manager: ..............

In the case of e-mail marketing, since the owner sends the message, it is the latter who is responsible for managing all aspects of privacy including the privacy policy.

summary of data protection in Europe