Italian list-broker for direct marketing : postal addresses, mailing lists, email, telemarketing

ABOUT US


Marco Merlo founded MLS S.r.l. in 1990 to facilitate the swapping of Italian mailing address lists between distance selling and publishing companies.

This experience was used in 2004 to create the first independent network of local European list brokers: Lists4Europe.

Curriculum Vitae
- University degree in statistics at the Catholic University of Milan.
- Statistical Analyst in Direct Marketing c/o CDE.
- In charge of recruitment of new members at TCI.
- List-manager at PDM.

Rosa Cabanes, head of the Spanish branch of MLS since 2007, works in direct marketing.

Previously she worked as an accountant with major Spanish companies and since 2007 she has specialized in:

" Translation management of direct marketing messages.
" Practical advice on Spain's data protection laws.
" Landing Page Management.
" Processing and mailing DEM campaigns.

Education:
- Diploma 'Universidad Literaria de Valencia en RRLL'
- Course on Spanish data protection law.
- Web-design course.

List broker has this main purpose: to suggest and supply the best lists for the best results. In every moment he checks sources and databases marketing, then he analyses performances and supports special elaborations like normalisation, deduplication and/or adapt message.